Quick response codes have been used
by the automotive industry for many years to quickly track vehicle parts in
vehicle manufacturing plants. They have recently begun to gain popularity in the
consumer world all because of smart phones. A QR code is simply a two
dimensional bar code. Unlike the standard bar code we have all seen on almost
everything we buy for many years that consists of a row of black bars of varying
width which is read horizontally, the QR code has coded information that is read
both horizontally and vertically. This process produces results very rapidly and
downloads it immediately to your smart phone.
QR codes storing addresses and URLs may appear in magazines, on signs, on buses,
on business cards, or on almost any object about which users might need
information. You will also see them in libraries, museums, hardware stores, etc.
A QR code can also be displayed on a webpage to be scanned by the user as if it
were on a sign or paper label (scanning the code above will take you to my
homepage). Users with a camera phone equipped with the correct reader
application can scan the image of the QR code to display text, display contact
information, connect to a wireless network, or open a web page in the
telephone's browser. Many retailers are beginning to use the QR codes to provide
information to the consumer about their products and services.
The uses and advantages of this type
of system are endless. Here are a few reasons you should have the QR code reader
on your smart phone:
You purchase plants from your
local hardware store and they have QR code cards setup for each plant
species. (Home Depot is beginning this process now). When you scan the QR
code, it will download lots of valuable information about the plant so you
will know how to care for it properly. And every QR code you scan into your
smart phone is saved until you delete it. So that information will still be
available to you when you decide to plant the new shrub two days from now.
And you can email the code to anyone with whom you would like to share the
If you visit a museum, art
gallery, etc. you will find small cards at each exhibit that will give you a
small amount of information about the items on display. But if you want more
detail, you can simply scan the QR code and download much more detail about
that particular exhibit.
Many business persons are
beginning to add the QR code to the back of their business card (including
me). It makes it much easier to visit their website for contact information
or other details that you might need.
Many foods that are sold in
grocery markets are beginning to carry QR codes which will give you more
information about nutritional value, etc.
Many libraries and book stores
are beginning to use the codes to allow users to read book reviews, etc.
Suppose you have a technical
business. The installers usually carry huge books which contain the
information they need to install and calibrate the devices. Now you can load
the information to your website, apply a CR code sticker to the side of the
device and provide them with a smart phone! If you need to change the
process, you only have to update the information on your website and it will
be immediately available to every field service technician, whether you have
4 or 40,000!
Have a newsletter that you make
available to all your club members on a regular basis? Or a church bulletin?
Now you can publish it and make the QR code part of your bulletin or
wallboard and everyone has immediate access to it.
How about a recipe website?
Place a QR code on the recipe page and its simple for the surfer to download
it, along with any special items they would not otherwise print out, like
your office phone number, company logo, etc.
How about a large resort with
cabins, etc. The customers could simply scan your QR code and download a map
of the facility, hours of operations, rates, menus, etc.
If you are a realtor, how about
printing QR codes on the sign in front of the house! No limit to the amount
of information you could make available to the prospective buyer, including
the current asking price.....
The possibilities are
You can quickly download a free QR
code reader from iTunes. Search the app store for QR reader, then download the
free app called "QR Reader for iPhone". This free app will also enable
you to quickly create your own free QR codes which you can email to yourself and
then begin using immediately! QR codes can also be used in Google's
mobile Android operating system via both their own
application or 3rd party barcode scanners like